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HBO to the Internet

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HBO will soon make many of their shows and movies available on the Internet[reuters.com] for no additional charge, similar to what many other channel are already doing. In related moves, Wal-Mart recently suspended Internet movie rentals and Apple added movie rentals to its iTunes store.

While people are undoubtedly interested in accessing this type of content on-demand over the Internet, I wonder whether Wal-Mart's move indicates an unwillingness in consumers to pay for such services. It will be interesting to see whether Apple has better success with their movie rentals.